• A guardian of the game, Volar embodies the spirit, culture, and passion of football across North America, Central America, and the Caribbean

 

Miami, FL – Concacaf has proudly introduced Volar, the Confederation’s first-ever official mascot. Volar represents the heart and unity of Concacaf’s 41 Member Associations, soaring into the world as an ambassador of football’s passion and inspiration.
 
Volar’s journey is one of discovery and transformation, created in collaboration with Design Force, who crafted his striking visual identity, and Marvel Comics, whose legendary storytelling brings his origin to life. As a seabird guided by the spirit of the ocean on a mystic mission, Volar represents strength, freedom, and endurance. His powerful wings featuring 41 diamond shapes don the flags of each Concacaf Federation, uniting the region under a shared love for our game. Through his adventures across territories, football history, cultures, and communities, he becomes a guardian of the game, ensuring that football is for everyone, everywhere.

 


 
“As Concacaf continues to grow the game across our diverse region, Volar serves as a connection point for fans of all ages,” said Concacaf General Secretary Philippe Moggio. “He is more than a mascot; he is a symbol of our shared love for football, an invitation for new generations to engage with the sport, and a bridge that connects our Member Associations through a unified ambassador.”
 
"Volar is a character that had to represent the unity, energy, and pride of Concacaf," said Ted Mininni, President and Creative Director at Design Force. "We wanted his design to reflect the spirit of the game and the unique cultures that make up this Confederation. From his dynamic presence to his symbolic wings, every aspect of Volar tells a story of passion, resilience, and belonging."
 
Volar’s debut will unfold through a multi-channel activation, ensuring fans can interact with him in various ways:

 

  • Concacaf digital and social channels: Fans can follow Volar’s story and adventures across Concacaf’s website, Instagram, TikTok, YouTube, and more, with engaging content that deepens his connection to the football community.
  • Exclusive Marvel Comic: An exclusive, limited edition Marvel comic book of Volar’s origin story, riddled with regional football history along his mission, will allow fans to immerse themselves further in his journey.
  • Influencer and community collaborations: Volar will connect with fans through partnerships with creators and football influencers who embody the energy and passion of the sport.
  • Retail and in-person activations: A special retail integration will bring his story to life at key Concacaf events, with products that combine Volar’s storytelling with the football lifestyle. With exclusive Volar merchandise, which will be available at Concacaf competitions and on Amazon, fans can show their love for our game and pride in our region.
  • Immersive gaming experience: While Volar’s presence extends across multiple platforms, Concacaf has partnered with the leading Metaverse Media Company, Gamefam, to have Volar take flight in a digital-first experience within Super League Soccer on Roblox. His journey will come to life in innovative ways, ensuring young fans can engage with him where they play, interact, and celebrate the game.

At his core, Volar represents the essence of Concacaf: a celebration of football’s power to bring people together, transcend borders, and inspire the next generation of players and fans. As the region looks ahead to major football events—including the Concacaf men’s and women’s Champions Cups, the 2025 Nations League Finals and Gold Cup, and the 2026 World Cup—Volar will be there every step of the way, guiding, inspiring, and uniting football lovers across North America, Central America, and the Caribbean.
 
Fans can follow Volar’s evolution and join in the excitement by visiting Concacaf.com/Volar and engaging with Concacaf’s digital platforms: Instagram, TikTok and Youtube. The Volar press kit is available for download here.