Valvoline Global Operations And Concacaf Announce Partnership Extension

Valvoline Global, a Worldwide Recognized Leader in Automotive and Industrial Solutions, Will Help Amplify Region’s Premier Men’s and Women’s National Team International Soccer Tournament
 
Miami FL – The Confederation of North, Central America and Caribbean Association Football (Concacaf) and Valvoline Global, a worldwide leader in automotive and industrial solutions, today announced a multi-year partnership renewal naming Valvoline the official motor oil of the 2023 Concacaf Gold Cup and partners of the 2023 Concacaf Nations League Finals. As part of this renewal, Valvoline is also becoming the official motor oil of the inaugural 2024 Concacaf W Gold Cup.
 
Taking place every two years, the Concacaf Gold Cup is the region’s flagship men’s national team competition. Making its debut in 2024, the inaugural Concacaf W Gold Cup will follow suit and feature the best women’s national teams from North and Central America and the Caribbean competing to be crowned champion of the region. The tournament engages millions of fans across the region and will provide a great platform for the Valvoline brand to join the fervor and fandom.
 
Valvoline Global will serve as an official marketing partner of the 2023 Concacaf Gold Cup and the presenting partner of the “Advanced Protection Player Stats” after each match. Valvoline Global will also own “Extra Time” – the additional minutes of gameplay immediately after regulation during the first and second half of each Concacaf Gold Cup and Concacaf Nations League Finals matches.
 
“Valvoline has been a fantastic partner for Concacaf in previous Gold Cups, and we are thrilled to welcome them back for the 2023 edition,” said Concacaf Chief Commercial Officer, Heidi Pellerano. “Especially exciting for us is the fact that they are a founding partner of the inaugural Concacaf W Gold Cup in 2024. This investment demonstrates that they recognize the unbelievable momentum behind the women’s game,” Pellerano added. “Valvoline is committed to providing our fans with real-time stats during our competitions which only enhances the exhilarating experience of watching your favorite teams battle it out for victory.”
 
The partnership will forge a deeper connection with soccer’s engaged fan base by creating unique experiences and offerings that bring people together. The Valvoline brand will have a major presence during both the men’s and women’s tournament’s pregame celebrations, and as an additional part of the agreement, the brand is also partnering with O’Reilly Auto Parts to expand its reach to retail consumers through advertising, digital, social and pre-game activations.
 
“Our Concacaf partnership offers Valvoline Global a wonderful opportunity to celebrate world-class athletes,” said Laura Wright, Director, Brand Equity, Valvoline Global. “We are excited to kick off this partnership as the official motor oil for the Concacaf Gold Cup and partners of the Concacaf Nations League Finals. Valvoline Global is also especially thrilled to play a role in the inaugural Concacaf W Gold Cup next year – it’s an honor to support and cheer on the women’s tournament in this capacity.”
 
Entering its third edition of the tournament, the 2023 Concacaf Nations League Finals is the culmination of an exciting CNL Group Stage involving all 41 Concacaf Member Associations that started June 2022. The second edition of the CNL Finals will be played amongst the four 2022/23 CNL League A group winners; Mexico (Group A), Panama (Group B), Canada (Group C), and the United States (Group D), and will consist of semifinals and a third-place match and final, all to be played at Allegiant Stadium, in Las Vegas, Nevada on June 15 and 18, 2023. 
 
A celebration of soccer, sportsmanship and culture, the 2023 Concacaf Gold Cup - in its 17^th edition of the competition - will be played between June 16 – July 16, 2023, across 15 stadiums in 14 United States and Canadian metropolitan areas and will crown the best national team in the region.
 
Soccer United Marketing supported Concacaf in the delivery of this important commercial partnership for this summer’s CNL Finals and Gold Cup and the inaugural 2024 Concacaf W Gold Cup.
 
To learn more about Valvoline Global, visit valvolineglobal.com. For the latest ticket information for all Gold Cup matches, visit goldcup.org.