Concacaf’s What’s Wrong Is Wrong campaign was launched in 2021 with the aim of promoting equality, inclusivity, and respect in football across the region and fostering a safe and welcoming environment for all individuals involved in the game.

What's Wrong is Wrong: Creating a Game for Everyone

At Concacaf, we believe that football is for everyone. Our goal is clear: to promote a sport where inclusivity, respect, and equality are celebrated. We come together for the love of our game—across countries, cultures, and backgrounds. But for the game to truly belong to everyone, respect must be at the core of every match. That’s why Concacaf calls out What’s Wrong is Wrong. This campaign exists to ensure that discrimination has no place in Concacaf stadiums, on the pitch, or in the stands.

Words Matter—Even When You Don’t Mean Harm

Some phrases may feel playful or traditional, but words carry weight. A chant or saying that might not seem offensive to some can make others feel excluded, unwelcome, or disrespected. That’s why it’s important to be mindful—because intent doesn’t erase impact. If you wouldn’t say it in front of your family, why say it here? What’s Wrong is Wrong—always.

Respect the Game. Respect Each Other.

There’s passion in football, but there’s no room for harmful words or actions that exclude others. Discriminatory chants, slurs, and offensive behavior affect players, fans, and the integrity of the game itself.

We All Have a Role to Play

Creating an inclusive atmosphere isn’t just about stopping one chant—it’s about shaping a soccer culture that welcomes everyone. Let’s make sure that every time we step into a stadium, we celebrate the sport we love with respect. Players, teams, and fans all have the power to stand up for what’s right.

In Stadium Activations

Ahead of each match/competition, Concacaf informs all participating teams of its commitment to anti-discrimination and provides them with details on in-stadium What’s Wrong Is Wrong activations. These may include: 

• What’s Wrong Is Wrong main entrance posters with Concacaf Fan Code of Conduct messaging.

• Concacaf Fan Code of Conduct graphic on the giant-screen with PA read-out.

• What’s Wrong Is Wrong giant center (on-pitch) pre-game banner.

• What’s Wrong Is Wrong fan campaign videos played at several intervals during pre-game and at half-time.

• Concacaf three-step protocol video played on stadium giant-screen several times pre-game.

• Field Level What’s Wrong Is Wrong LEDs throughout the match.

• What’s Wrong Is Wrong photo boards for pre-game team photographs.

“Fan VAR”

The in-stadium activations will be complemented with a digital campaign, “Fan VAR” campaign videos promoting passionate and respectful support for our game. Concacaf’s Fan VAR campaign video can be viewed here: