In support of International Women’s Day 2021, Concacaf is tapping into female creators across our region in a partnership that seeks to promote and uplift the sport’s power to create social change for women and its inherent connection to creativity.
This campaign features four individual creators and one collective -- all of whom have their own unique story, creative style and relationship with football. The brief was simple: Show us what “From Challenge Comes Change” means to you. Their work varies from video production to illustration. The featured creators include 11 Legends (Mexico), Brittany Alvarado (USA), Chinyelu Asher (Jamaica), Brittani Bartok (USA) and Pamela Zamora (Costa Rica). You can see the work from each of these creators below.
“From Challenge Comes Change” comes from the official 2021 International Women’s Day theme of #ChooseToChallenge. We can all choose to challenge and call out gender bias and inequality. Individually, we’re all responsible for our own thoughts and actions -- all day, every day -- because a challenged world is an alert world. Collectively, we can all help create an inclusive world.
Here is Pamela Zamora's Submission:
Pamela Zamora is a Costa Rica-based illustrator and artist. Her submission reminds her of a time where she was not allowed to play football at school.
"My history in soccer was short but it marked me a lot. When I was in school, my classmates and I liked to play soccer at recess, until one day a teacher brought us all together to tell us that women did not play soccer. . We were very sad to not be able to play and as we did not understand why we could not do it, so we looked for a way to be allowed to continue. We organized ourselves and that was how we made the first women's soccer team in our school. I was never good and I quickly left the pitch, but it was the first time where I felt that as a woman I should reclaim my space in society and fight for something. "
